|
We're excited to announce the launch of the interactive Response Energy Drink promotion on www.ResponseEnergyDrink.com. The promotion is based around the creation of an energy drink where we're asking you to participate in the process by voting for your choice for the product name, its logo and other marketing efforts.
To participate log on to www.ResponseEnergyDrink.com. Anyone who takes part in the promotion by voting is automatically entered into a sweepstakes where you can win a prize such as an iPod, digital camera or a pair of tickets to their home team's sporting event among other items. The promotion is broken down into four phases with each phase consisting of a single vote relating to the energy drink. Each phase will have one winner, randomly chosen from those who participated. Once all four phases are complete the final drink will be developed using the winning votes to determine the product's elements.
We developed the promotion as a challenge out to all of you to get involved, to get energized and to see how a brand can listen to the audience to become better, bigger, and stronger.
We've created a special limited edition energy drink so only a select number are available until they run out. Anybody who takes part in the promotion and requests a sample will be sent one while they are in supply. The final product will be sent to all those who participated in the final vote.
2007 continues to be quite a year for Response. The agency was recently ranked #67 in PROMO Magazine's annual PROMO 100, which ranks of the nation's top promotional marketing agencies in the country. The PROMO 100 rankings are one most prestigious and well-respected rankings in the marketing industry. Response's 80% growth in 2006 helped them land spot #67.
"It's an incredible achievement since this is the first year that we've been considered for the PROMO 100," said Peter Franz, President of Response. "It's also fantastic to be able to get this rank in only our fourth year as a company."
Response has received two Gold 2006 Aster Awards for excellence in healthcare marketing for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. Response received one Gold award for the Yale School of Medicine Annual Report. The second Gold award was for an Egg Donor Radio Spot for Yale School of Medicine OB/GYN.
CT Art Directors Club award for the company's website www.thepowertoprovoke.com and. Response also received a CT Art Directors Club (CTADC) award for our website www.thepowertoprovoke.com. The website showcases Response's portfolio of work and capabilities, integrated into an "energy" theme that supports the company's tagline The Power to Provoke.
Response was also a winner of an "Award of Distinction" in the Communicator Awards 2007 Print competition for their work with their client BOSTITCH on the "Fat Head" advertisement. The Communicator Awards is an international awards competition that recognizes outstanding work in the communication field.
These awards follow the five American Marketing Association "Mark of Excellence" Awards Response received earlier this year.
The latest installment of the Indiana Jones movies recently completed filming in New Haven. Many of the local storefronts along New Haven's Chapel Street were converted to look like storefronts out of the 1950's. Director Steven Spielberg and star Harrison Ford were spotted throughout the city. Look for Response's home city on the big screen when the film is released in Summer of 2008.
|
