Response is a full-service marketing firm based
in New Haven, CT. Our purpose is to provide creative vehicles that identify, build on and perpetuate a company's identity, its branding and its capabilities. Our creative initiatives provide "the power to provoke" an immediate and positive reaction from consumers by appealing to their desires by utilizing the emotion or compulsion to take action.
Peter is the Founding Partner of Response. After spending the first 12 years of his career working in sales and marketing positions at three of the top Fortune 100 consumer goods companies in North America (Black & Decker, Perrier U.S. (Nestle) and The Stanley Works), Peter saw an opportunity to start an agency rooted in "client side," strategic marketing experience and RESPONSE was born. read more [+/-]
Peter gets most of his energy for driving the New Business team at RESPONSE from frequent trips to Dunkin' Donuts (it's just around the corner) for extra large hot teas… and the occasional Starbucks Carmel Macchiato. But that's not all that "powers him up," Peter is a self described audiophile. His love of music is exemplified by his massive collection of mp3 files. Many of his clients mysteriously receive CD's of their favorite tunes… all it takes is one mention of Mike Farris or The John Butler Trio and the next thing you know Peter is "sharing the love." Peter also fills his spare time in the summer boating and fishing with his family and winters are spent skiing in Vermont or taking target practice… thankfully at the shooting range and not in the office (… at least not yet!).
Adding to Peter's solid credentials is a BA from Hobart College and a MBA from the University of New Haven. He also currently sits on the Board of Directors for both the Greater New Haven Chamber of Commerce and the Boys and Girls Club of New Haven.
Doug Conner / Partner & Chief Creative Officer
Doug is the Managing Creative Partner of Response. Doug found his creative calling early in life, driving his decision to go to "art school." Armed with a Bachelor's in Fine Arts from Pratt and a couple of year's experience with some small shops, Doug landed a job at Ryan Partnership where he was the CCO Senior Partner for 12 years. He was instrumental in all planning, strategy and development of award winning creative for giants such as, Heineken, Pepsi, Mott's, Nestle Waters, BF Goodrich, MasterCard, Pillsbury, and General Electric just to name a few. read more [+/-]
For over twenty years, Doug's energetic approach and fresh thinking has brought innovation and unique marketing executions to his client relationships. From package goods, health, sports and entertainment to co-marketing and promotion, Doug's range and business expertise has enabled clients to achieve a broad spectrum of objectives. While Doug leads the creative drive of RESPONSE is second passion is cruising Long Island Sound aboard his Grand Banks Trawler with his family. On any given weekend he and his family can be found at anchor concocting the next great cocktail.
Doug's passion for design is also demonstrated by his naming of his children after two classic typefaces – Huxley & Caxton. His wife is a self-taught gourmand and food channel addict. You can travel nearly any U.S. city with Doug and he'll have input on the "best restaurants" in town. There is no need for Fodor's when Doug is around.
Carolyn Walker / Partner & Vice President Sales and Marketing
Carolyn is the Managing Partner at Response. At the tender age of 16 (when most kids are focused on dating and getting their driver’s license), Carolyn caught the “marketing bug” while working for her mom who ran a testing facility in a mall. Yes, yes, I know it’s hard to believe but she’s done mall intercepts and tele-marketing (pre the “do NOT call list”). This exposure to marketing during high school propelled her decision to go to Northeastern University for a cooperative education (i.e. alternating going to school full-time with working full time). Through Northeastern, Carolyn gained valuable marketing experience working for SAMI-Burke, General Foods, Smartfood (a division of Frito-Lay), and Saatchi & Saatchi Advertising. read more [+/-]
Carolyn graduated Magna Cum Laude from Northeastern and immediately went back to Saatchi for 2 years working on Finesse Hair Care, Mylanta, and Johnson & Johnson’s Tylenol brand. From there she moved to Darden Restaurants working as a Marketing Manager on Red Lobster, a $2B, 700 unit casual dining chain). Then the entrepreneurial drive hit Carolyn and she went “home” to Connecticut to provide marketing and management support to a start up fast-casual chain, Sandella’s and helped build it to a 125 unit chain.
Outside of handling her daily client service and operational duties at Response, Carolyn gets powered up on the adrenaline rush of outdoor sports. In the winter it’s snowboarding, jogging, and ice skating (she is still known to do a few spins and jumps for an audience!), in the summer it is water skiing, wakeboarding (not very well), kayaking, jet skiing, sailing, and golfing (also not very well, but getting better). Most often she is sharing her escapades with her “significant other,” John, and his two children, Jack and Julia. Carolyn is also an avid reader and has been known to lend (or maybe even push) books to coworkers, friends and family.
Response developed a modular display to showcase 3 of Logitech's Wireless Music Systems. This modular display allows for the products to be features together or separately on a reatail end-cap. The design focuses on lifestyle and the influence personal music has on our everyday lives.
Merchandising and Transit Ads / Star Brand Imports
Response worked with Star Brand Imports in developing the Hacker-Pschorr brand's key messaging, "The Difference Is Inside." From there we created merchandising and ads that focus on this genuine German wheat beer being poured in the traditional Bavarian style.
New Product Launch - Merchandising / Logitech
Response designed an in-store display for Logitech's newest peripheral product the MX Revolution - "The World's Most Advanced Mouse". Style and substance blended together to communicate the main message that these are high-end products that are revolutionary in their category.
Brand & Identity Development / Aura Salon
Our challenge was to develop a name, logo, tagline and marketing materials that captured the client's vision of an upbeat salon, decdicated to providing their customers with a unique and positive experience.
Website / Jules Alexander Photography
Jules Alexander, a well-renowned golf photographer, called on response to develop a website that showcased his extensive photography portfolio of golfing legend Ben Hogan. Our approach to the website was to emulate the classic look and feel of the stunning black & white images captured by Jules.
To generate awareness and excitement about fantastic results from Logitech's Football Challenge, Response created a video presentation that was played at half-time during a sales meeting. The video recapped the season highlights and appluaded Logitech's team, boosting employee morale and pumping everyone up for a strong finish to the game!
Care Squared's, a division of Data Capture Solutions, primary focus is providing sales and service solutions for refurbished bar coding scanning equipment. Response created their website as a tool for customers to place and check orders/repairs and provide general information of the company's capabilities.
Response developed in-store merchandising materials including Counter Cards, Stickers, Wobblers, Display Enhancers and Breakroom Posters, promoting the partnership between Logitech Harmony Remotes and the movie "Click". The objective of the merchandising materials was to educate both consumers and store associates that "2 Free Tickets Were Just A 'Click' Away" with the purchase of any Logitech Harmony Remote.
Merchandising / Star Brand Imports
Kalik, a tropical lager, is the best selling beer in the bahamas. With Kalik's introduction to the Florida Market, SBI asked Response to develop creative merchandising to drive awareness and sales of the brand. We dove head first into the challenge developing a campaign that evokes the feeling of being on vacation–after all Kalik is more than a beer, it is a state of care free bliss!
Response Wins 6 "Mark of Excellence" Awards at 2009 American Marketing Association Awards / 03.16.09 read more [+/-]
Response received six individual "Mark of Excellence" awards, given in the area for overall excellence and effectiveness of marketing campaigns during the 2008 year. Response received awards in the following categories:
Response Marketing is award-winning again, now the proud recipient of Five Silver Davey Awards. These include excellence in the category of Promotional/Branding for the Response Energy Drink project, the Newsletter category for Assa Abloy's "Eerogram", Business to Consumer category for the print advertising campaign for Yale School of Medicine Fertility Center Services, the Master Creative concept for Moretti Beer and the Signage/Environmental Graphics category for the Logitech WAVE point-of-sale materials.
The Davey Awards is an international creative award focused on honoring outstanding creative work from the best small firms worldwide. The 2008 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relation firms. The Davey Awards honor the achievement of ideas, intelligence, and out-of-the-box thinking. Work is judged by the International Academy of Visual Arts, and underwritten by AdvertisingAge Small Business Network.
Phase 3 of the Response Energy Drink Project is Launched / 11.18.08 read more [+/-]
We are excited to announce that Phase 3 of the award-winning Response Energy Drink Project has launched! You've selected the name and logo, now help us choose your favorite can design for your chance to win. Please visit www.responseenergydrink.com to vote and be entered to win some very cool prizes. Thanks for participating!
RESPONSE Helps RJ Julia Relaunch Their Website / 11.12.08 read more [+/-]
RESPONSE is excited to announce the launch of www.rjjulia.com, the new website for one of the country's leading indepdendent bookstores, RJ Julia. The site showcases the great in-store events they have where notable authors stop in for book signings and readings. The staff has a true love of books and they showcase some of their favorites in the Staff Suggestions section. Also, be sure to check out the stores premium gift giving service, Just The Right Book, which makes for a unique and special gift for someone special. We're proud of the work we have done with the great people over at RJ Julia and hope their new site brings them the best of luck!
Response Claims Several Prestigious Marketing Awards / 07.1.08 read more [+/-]
(New Haven, CT) – Response, a Promo 100 agency and one of Connecticut’s fastest growing and most innovative marketing agencies, has been recently recognized for several marketing awards for work with a variety of their clients including Logitech, ASSA ABLOY, Yale School of Medicine.
The Aster Awards are an elite national program recognizing excellence in medical marketing. In this year's competition, Response received one GOLD recognition for their Yale School of Medicine Fertility Center & Reproduction Endocrinology Advertising Campaign, and one GOLD recognition for their Yale School of Medicine OBGYN & Reproductive Services Academic Year Report. The 2008 Aster Awards consisted of approximately 3,000 entries from across America. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
"Response is among the top in the nation for healthcare advertising expertise... specifically scoring in the top five percent. It was an honor to have Response participate in the 2008 Aster Awards," said Melinda R. Lucas, Aster Awards Program Coordinator. "They exceeded the judges' expectations."
The Yale School of Medicine OBGYN & Reproductive Services Academic Year Report was a publication created by Response to communicate Yale's position as a leader in the medical field. The report, which provided continuity with the Yale School of Medicine brand, highlighted Yale OBGYN's achievements in both clinical and research efforts. The Yale School of Medicine Fertility Center and Reproductive Endocrinology Advertising Campaign was developed by Response to as a highly targeted print ad campaign with multiple ads, each focusing on a different women's reproductive health issue in the specialized areas of Reproductive Endocrinology & Infertility.
Response was also awarded three Communicator Awards, the leading international creative awards program honoring creative excellence for communication professionals. One GOLD "Award of Excellence" was awarded to Response for their Yale School of Medicine Fertility & Reproduction Print Advertising Campaign; one SILVER "Award of Distinction" for their self-promoting Response Energy Drink Project and another SILVER "Award of Distinction" for the Logitech Football Challenge Online Game. The 2008 Communicator Awards received over 8,500 entries from across the globe.
The Logitech Football Challenge Online Game was an internet based campaign game which was established to promote Logitech products and directly connect to consumers. Over 66,000 people across the United States registered to play the Logitech Football Challenge on the website.
The Response Energy Drink Project is based around the creation of an energy drink completely developed using the vote of the audience. The idea of the energy drink was established because it was the perfect complement to the "energy" theme that is prevalent in the tagline, "The Power to Provoke.'' The project served as a great introduction to prospective clients and a way to engage current clients in new dialogue about different ways to connect a consumer to a brand through interactive promotions.
A second self-promotion award presented to Response for their Response Energy Drink Project by the Connecticut Art Directors Club. Also recognized for excellence in creative work by the Connecticut Art Directors Club was Response's work on their client ASSA ABLOY's Eero Saarinen "Eerogram" Newsletter. The "Eerogram" was sent out to communicate the latest information about the global tour of the "Eero Saarien: Shaping the Future" exhibit, currently at the National Building Museum in Washington D.C. The exhibit displays the work of iconic architect and furniture designer Eero Saarien, who is best known for his work designing the St. Louis Gateway Arch in St. Louis, the GM Technical Center, TWA terminal, Deere & Co Headquarters and Dulles International Airport.
The Public Relations Society of America recognized Response's work on the Logitech Football Challenge with a PRSA 2008 Mercury GOLD Award in the Online Media category. The Mercury Awards recognize outstanding work in the public relations, communications and marketing professions. The awards are designed to honor creative and strategic excellence and to encourage outstanding performance in the field.
Also this year, Response was recognized by the American Design Awards for their non-flash Web Design, "World on Stage." The American Design Awards is among the top internationally recognized design awards organizations, and perhaps the most popular independent awards organization globally with more than 35,000 submissions annually. The "World on Stage" website that Response created was constructed to build awareness and interest in the Namaskaar Foundation's "World on Stage" organization. Response designed a fully integrated and functioning website which allows users to explore, join, support, and learn all about the organization and its elements highlighting music, dance and theatre.
2008 has been quite a year for Response with the company earning 14 various marketing awards. These recent are in addition to the recently announced 2008 "Marketer of the Year" Award that Response was given by the American Marketing Association.
"We are delighted to share these awards with all of our clients and be honored by our peers," said Carolyn Walker, Managing Partner at Response. "We've been lucky to work with some great people who appreciate the passion, strategic thinking, and creativity we put into our work on a daily basis."
Response named Marketer of the Year and wins 4 "Mark of Excellence" Awards at 2008 American Marketing Association Awards / 03.27.08 read more [+/-]
Response, was given the prestigious Marketer of the Year Award at the 2008 American Marketing Association Awards ceremony. Response's work on their interactive "Response Energy Drink Project" received the highest overall score was given a perfect score of 50 by the judges to win the Marketer of the Year award. In addition to the Marketer of the Year Award, Response also received four individual "Mark of Excellence" awards, given in the area for overall excellence and effectiveness of marketing campaigns during the 2007 year.
The Response Energy Drink Project (www.ResponseEnergyDrink.com), which was also one of the four "Mark of Excellence" award winners, is based around the creation of an energy drink completely developed using the vote of the audience.
Two of the four "Mark of Excellence" awards that Response won were for projects developed with their client Logitech. One award was for the 2007 Logitech Football Challenge (www.logitechfootball.com). The second award was the launch of the Logitech Wave Desktop in store POP materials.
The fourth award Response received was for their work with their client Star Brand Imports, a division of Heineken, on their Moretti Beer brand.
This is the third consecutive year in a row that Response has won multiple American Marketing Association "Mark of Excellence" Awards.
Response Launches Phase 2 of Response Energy Drink Project / 02.13.08 read more [+/-]
Response has announced Phase 2 of the interactive Response Energy Drink Project on www.ResponseEnergyDrink.com. The project is based around the creation of an energy drink completely developed using the vote of the audience. Check out the video here
During Phase 1, users were asked to vote for their choice on what to name the drink and were even invited to submit their own ideas. After the votes were tallied, the winning name was “Pulse” with 47% of the overall votes. Phase 2 evolves the project by asking the audience to select their favorite logo among four choices, developed by Response’s design team, for “Pulse.”
All users have to do to participate is log on to www.ResponseEnergyDrink.com and submit their email address. Anyone who takes part in the promotion by voting is automatically entered into a sweepstakes where they can win a very cool prize. The project is broken down into phases with each phase consisting of a single vote relating to the energy drink. Each phase will have one winner, randomly chosen from those who participated. Once all the phases are complete the final product will be created incorporating all of the elements that were voted on during the process.
Response Sponsoring New Media Marketing Event / 11.01.07 read more [+/-]
Join us on Thursday, November 15, 2007 for a seminar with HipCricket Inc., a Seattle-based company specializing in producing interactive mobile marketing campaigns for radio, television, brand and agency clients. Learn how to drive revenue and increase listenership, viewership and loyalty by tapping into the behaviors and interests of 136 million Americans.
Tarra Del Chiaro has joined Response, in the role of New Business Account Manager. A graduate of Salve Regina University in Newport, Rhode Island, Del Chiaro’s responsibilities include supporting both new business development and current account management. She'll focus on the day to day management of Response's new business initiatives, targeting qualified new business leads and engaging prospects during the initial stages of a business relationship with Response. She'll also be responsible for providing ongoing account support with Response's current client base through effective program development, concept ideation and overseeing project timelines and budget.
Response received a Communicator Award for their work with BOSTITCH and a Connecticut Art Directors Club award for the agency's website www.thepowertoprovoke.com
Response Named One Of The Nation's Top Promotional Marketing Agencies / 06.18.07 read more [+/-]
Response recently ranked #67 in PROMO Magazine's annual PROMO 100, which ranks of the nation's top promotional marketing agencies. The PROMO 100 rankings are one most prestigious and well-respected rankings in the marketing industry. Response's 80% growth in 2006 helped them land spot #67. Promo Magazine
Response, has received two Gold 2006 Aster Awards for excellence in healthcare marketing for work with Yale School of Medicine. The Aster Awards is a national medical marketing awards program for healthcare organizations and advertising agencies who strivefor excellence in medical marketing.
The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. Response received one Gold award for the Yale School of Medicine Annual Report. The second Gold award was for an Egg Donor Radio Spot for Yale School of Medicine OB/GYN.
Mary Anne Lefebvre has joined Response, in the role of Office Manager. Mary Anne brings 20+ years of business experience to her position as Office Manager for Response. Mary Anne graduated from North Adams State College, North Adams Massachusetts with a Bachelor of Arts in Journalism. A native of Buffalo, New York, Mary Anne moved to and grew up in suburban Boston, Massachusetts. She relocated to Fairfield, Connecticut in 1999. Her experience encompasses work in areas including Customer Service, Sales and Management from various companies including Dun & Bradstreet, Brand Software and VantageMed Corporation. She most recently completed 3+ years as Office Manager for a small law firm in Milford, Connecticut.
Join us in welcoming Mary Anne to the Response team!
RESPONSE Wins 5 AMA “Mark of Excellence” Awards! / 03.09.07 read more [+/-]
Response has been awarded five 2007 American Marketing Association “Mark of Excellence” Awards for their work with several clients. The AMA’s “Mark of Excellence” Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2006 year. Response received awards in the following categories:
Consumer Marketing – Web / Interactive: 2006 Logitech Football Challenge www.logitechfootball.com
Consumer Marketing – Collateral/Print: Logitech MX/VX Revolution series of mice
Business-to-Business Marketing: BOSTITCH “StrapShot” Trade Print Ad
Public Relations Campaign: New England Knights
Non-Profit Marketing – Collateral/Print: Yale School of Medicine's Department of Obstetrics, Gynecology and Reproductive Sciences (Yale OB/GYN) Annual Report.
POP Times Provides More National Exposure for Response / 03.01.07 read more [+/-]
As 2007 kicked off, Response continued to be recognized for their innovative work by being featured in the February, 2007 edition of POP Times; a leading, nationally distributed, marketing trade publication on merchandising. Response was featured for their work with Logitech, S.A. on their design of the automotive themed, interactive displays for Logitech's MX Revolution – a high-end, cordless laser mouse. The displays encourage consumer interaction and capture the experience of using the high-tech mouse. They are currently featured in several national retails like Best Buy, Circuit City and Comp USA. poptimes.pdf
Response is a title sponsor for the upcoming 2007 Greater New Haven Chamber of Commerce Business Expo on January 17th at Science Park at Yale! Besides being a title sponsor, Response will be visible in several roles at the EXPO. Additionally, Response will have a booth at the show where attendees can learn about Response and interact with our team members. Our location at the show will be at booth #107 which is located in the main aisle as you enter the show hall. Peter Franz, partner & president of Response, will be a panelist at the featured marketing seminar titled ?Your Brand & Identity Define You? which runs from 2:00 to 2:45 in the presentation area. The doors to the show open at 11 a.m. so make sure you stop by and see what Response is all about!. www.gnhccexpo.com
The Walter Camp Foundation selects Response / 10.28.06 read more [+/-]
The Walter Camp Foundation (New Haven, Connecticut) today announced the appointment of Response Marketing as their agency of record. Response Marketing, effective immediately, will in charge of all of Walter Camp?s marketing efforts; including sponsorships, advertising, promotions and design. Walter Camp, starting in 1882, is responsible for the creation of the first All-American Collegiate football team. Today, The Walter Camp Foundation celebrates the announcement of their annual All-American team every January in New Haven, Connecticut. This year?s gala will be held on January 13, 2007 at the Omni Hotel. Click on the attached link to find out more about the event and its many great sponsorship opportunities; www.waltercamp.org.
Response Marketing is pleased to announce the addition of Tina Chenosky as Office Manager responsible for supervising all aspects of Response Marketing?s corporate office located in New Haven, Connecticut. Tina?s past success supervising multi-facetted organizations, has provided her with the necessary skills needed to effectively manage all daily operations between Response?s internal departments, external sales and marketing efforts and client interaction. Tina recently moved to Connecticut with her husband, Kevin, after spending the last five years living in North Carolina.
Response has been awarded a Public Relations Society of America (PRSA-Southern CT Chapter) Mercury Award. The Mercury Awards recognizes outstanding work in the public relations, communications, and marketing professions. Response won in the Strategic Campaign-Marketing Products/ Services category for its 2005 work on Logitech's "Beat Boomer" Football Challenge Program, an on-line football game, which challenged consumers to select the professional teams that they expected to win each week. The game had an added twist in the 2005 season. If consumers beat quarterback legend Boomer Esiason's score for the week, then they were entered into an additional prize pool for great Logitech giveaways.
Response received two 2005 Aster Awards for excellence in healthcare marketing. The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. A Silver Winner award was given for Yale OB/GYNs Total Advertising Campaign. A Bronze Winner Award was given for a Single Newspaper Print Advertisement for Yale's Maternal - Fetal Medicine (MFM) practice.
The Aster Awards, a national medical marketing awards program, honors the most outstanding entrants among similarly sized healthcare organizations and advertising agencies from across the nation. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.
Response has been awarded the 2006 American Marketing Association "Mark of Excellence" Award for our work on Bostitch's Pallet Plus "Fat Head" Trade Advertisement campaign, sweeping the entire "Best in Class" award category. The AMA's "Mark of Excellence" Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2005 year.
Response has announced that it will move its corporate office from Middletown, Connecticut to New Haven, Connecticut effective February 1, 2006. We selected New Haven due to the city’s flourishing cultural and economic boom.
Response’s new location will be at 100 Crown Street, which is situated in the heart of New Haven’s 9th Square district, a historic downtown location that is experiencing a resurgence of new business and cultural revitalization. The artsy loft-style building will provide the agency with an open floor plan and generous square footage, which will accommodate its growing business.
Last year, RESPONSE partnered with us to produce an Annual Report that was the envy of many of our peers at other Academic Medical Centers. So this year, we raised the bar and challenged Kyle and her team to design a report that would set the standard for communicating our progress. We could not have been more pleased with the result -- our new Annual Report has been generating widespread praise for its clarity, design, and professional look and feel. We relied on RESPONSE to convert our nebulous and somewhat disconnected ideas into a story that our target audience would want to read from start to finish, and they very patiently guided us in the right direction. They took the time to listen, and came up with a design that tied together seamlessly our progress in teaching, clinical care, and research. We are truly fortunate to be working with such a talented and dedicated team of professionals.
— Ed Kuczynski - Associate Chair, Yale University School of Medicine Obstetrics, Gynecology & Reproductive Sciences
"I appreciate the level of detail, polish, professionalism and quality that went into this movie and every project coming from Response, they are really top notch! It’s been such a positive experience and Logitech has been able to stretch creatively with a new and different style and reach new audiences."
— Teresa Dodson / Director of Strategic Partnerships at Logitech
"The "Fat Head" ad campaign developed for Bostitch by Response Marketing has been a great success for us. It didn't just break through the clutter… it broke through with a sledgehammer! It stopped our target audience in their tracks and ultimately resulted in a connection with our sales people which is exactly what we wanted! This campaign has evolved into a widely recognized and well-connected promotional campaign for Pallet Plus nails and for Bostitch!"
— Todd Langston / Director of Brand Management at BOSTITCH (A Stanley Company)
"We needed a marketing strategy that would project an image and message that would be in line with our desire to deliver a caring emphatic statement to our current and potential patients. RESPONSE rose magnificently to the challenge and helped us create print ads for all our specialties. When we wanted to reach a different target audience, Response came up with a radio and internet ad that was unified in what we wanted to project. Our Egg Donor Radio and web ad campaigns have proven to be the most effective way to get the information out there to our target audience, and has generated more response than any other avenue. The staff at Response is patient and always there to immediately respond to any queries we raise. Their level of detail and willingness to work with us to portray the right images was in line with our style of doing things. We will continue to work with Response in the future and thank them for our success."
— Susan Andranovich / Yale University School of Medicine
"It’s very important to me to have anything that has my name or my foundation’s name attached to it, to be done with careful consideration and to the highest quality. For the past three years, I’ve been working with Response Marketing who’s been an integral part in developing innovative, effective promotions and events that have resulted in great successes for all of us. The results of their efforts have helped me create long lasting relationships with supporters of the Boomer Esiason Foundation, my fans and the customers of our corporate sponsors. I genuinely enjoy the relationship I have with Response Marketing and I look forward to continuing to work with them and create great work together."
— Boomer Esiason / Former NFL Great and Pro Bowl Quarterback
"Smart. Strategic. Flexible and fun!
Response is a fantastic agency for our company because they truly partner with us on a continuum of elements starting with strategic planning and
working all the way through to tactical tools. The depth of knowledge, experience and talent within the Response team provides a high level of confidence. At the same time, the Response team is open to new ideas and incorporating other thoughts and suggestions. All of these attributes lead to very strong and actionable solutions that
provide positive results."
Peter is the Founding Partner of Response. After spending the first 12 years of his career working in sales and marketing positions at three of the top Fortune 100 consumer goods companies in North America (Black & Decker, Perrier U.S. (Nestle) and The Stanley Works), Peter saw an opportunity to start an agency rooted in "client side," strategic marketing experience and RESPONSE was born. read more [+/-] 
Doug is the Managing Creative Partner of Response. Doug found his creative calling early in life, driving his decision to go to "art school." Armed with a Bachelor's in Fine Arts from Pratt and a couple of year's experience with some small shops, Doug landed a job at Ryan Partnership where he was the CCO Senior Partner for 12 years. He was instrumental in all planning, strategy and development of award winning creative for giants such as, Heineken, Pepsi, Mott's, Nestle Waters, BF Goodrich, MasterCard, Pillsbury, and General Electric just to name a few. read more [+/-] 
Carolyn is the Managing Partner at Response. At the tender age of 16 (when most kids are focused on dating and getting their driver’s license), Carolyn caught the “marketing bug” while working for her mom who ran a testing facility in a mall. Yes, yes, I know it’s hard to believe but she’s done mall intercepts and tele-marketing (pre the “do NOT call list”). This exposure to marketing during high school propelled her decision to go to Northeastern University for a cooperative education (i.e. alternating going to school full-time with working full time). Through Northeastern, Carolyn gained valuable marketing experience working for SAMI-Burke, General Foods, Smartfood (a division of Frito-Lay), and Saatchi & Saatchi Advertising. read more [+/-] 
