RESPONSE "The Power to Provoke"

• Company
  • About
  • People
• Recent Work
• News
  • Recent News
  • Newsletters
• Awards
• Clients
  • Client List
  • Testimonials
• Contact

Peter gets most of his energy for driving the New Business team at RESPONSE from frequent trips to Dunkin' Donuts (it's just around the corner) for extra large hot teas… and the occasional Starbucks Carmel Macchiato. But that's not all that "powers him up," Peter is a self described audiophile. His love of music is exemplified by his massive collection of mp3 files. Many of his clients mysteriously receive CD's of their favorite tunes… all it takes is one mention of Mike Farris or The John Butler Trio and the next thing you know Peter is "sharing the love." Peter also fills his spare time in the summer boating and fishing with his family and winters are spent skiing in Vermont or taking target practice… thankfully at the shooting range and not in the office (… at least not yet!).

Adding to Peter's solid credentials is a BA from Hobart College and a MBA from the University of New Haven. He also currently sits on the Board of Directors for both the Greater New Haven Chamber of Commerce and the Boys and Girls Club of New Haven.

For over twenty years, Doug's energetic approach and fresh thinking has brought innovation and unique marketing executions to his client relationships. From package goods, health, sports and entertainment to co-marketing and promotion, Doug's range and business expertise has enabled clients to achieve a broad spectrum of objectives. While Doug leads the creative drive of RESPONSE is second passion is cruising Long Island Sound aboard his Grand Banks Trawler with his family. On any given weekend he and his family can be found at anchor concocting the next great cocktail.

Doug's passion for design is also demonstrated by his naming of his children after two classic typefaces – Huxley & Caxton. His wife is a self-taught gourmand and food channel addict. You can travel nearly any U.S. city with Doug and he'll have input on the "best restaurants" in town. There is no need for Fodor's when Doug is around.

Carolyn graduated Magna Cum Laude from Northeastern and immediately went back to Saatchi for 2 years working on Finesse Hair Care, Mylanta, and Johnson & Johnson’s Tylenol brand. From there she moved to Darden Restaurants working as a Marketing Manager on Red Lobster, a $2B, 700 unit casual dining chain). Then the entrepreneurial drive hit Carolyn and she went “home” to Connecticut to provide marketing and management support to a start up fast-casual chain, Sandella’s and helped build it to a 125 unit chain.

Outside of handling her daily client service and operational duties at Response, Carolyn gets powered up on the adrenaline rush of outdoor sports. In the winter it’s snowboarding, jogging, and ice skating (she is still known to do a few spins and jumps for an audience!), in the summer it is water skiing, wakeboarding (not very well), kayaking, jet skiing, sailing, and golfing (also not very well, but getting better). Most often she is sharing her escapades with her “significant other,” John, and his two children, Jack and Julia. Carolyn is also an avid reader and has been known to lend (or maybe even push) books to coworkers, friends and family.

Response, was given the prestigious Marketer of the Year Award at the 2008 American Marketing Association Awards ceremony. Response's work on their interactive "Response Energy Drink Project" received the highest overall score was given a perfect score of 50 by the judges to win the Marketer of the Year award. In addition to the Marketer of the Year Award, Response also received four individual "Mark of Excellence" awards, given in the area for overall excellence and effectiveness of marketing campaigns during the 2007 year.

The Response Energy Drink Project (www.ResponseEnergyDrink.com), which was also one of the four "Mark of Excellence" award winners, is based around the creation of an energy drink completely developed using the vote of the audience.

Two of the four "Mark of Excellence" awards that Response won were for projects developed with their client Logitech. One award was for the 2007 Logitech Football Challenge (www.logitechfootball.com). The second award was the launch of the Logitech Wave Desktop in store POP materials.

The fourth award Response received was for their work with their client Star Brand Imports, a division of Heineken, on their Moretti Beer brand.

This is the third consecutive year in a row that Response has won multiple American Marketing Association "Mark of Excellence" Awards.

Response has announced Phase 2 of the interactive Response Energy Drink Project on www.ResponseEnergyDrink.com. The project is based around the creation of an energy drink completely developed using the vote of the audience. Check out the video here

During Phase 1, users were asked to vote for their choice on what to name the drink and were even invited to submit their own ideas. After the votes were tallied, the winning name was “Pulse” with 47% of the overall votes. Phase 2 evolves the project by asking the audience to select their favorite logo among four choices, developed by Response’s design team, for “Pulse.”

All users have to do to participate is log on to www.ResponseEnergyDrink.com and submit their email address. Anyone who takes part in the promotion by voting is automatically entered into a sweepstakes where they can win a very cool prize. The project is broken down into phases with each phase consisting of a single vote relating to the energy drink. Each phase will have one winner, randomly chosen from those who participated. Once all the phases are complete the final product will be created incorporating all of the elements that were voted on during the process.

Join us on Thursday, November 15, 2007 for a seminar with HipCricket Inc., a Seattle-based company specializing in producing interactive mobile marketing campaigns for radio, television, brand and agency clients. Learn how to drive revenue and increase listenership, viewership and loyalty by tapping into the behaviors and interests of 136 million Americans.

Tarra Del Chiaro has joined Response, in the role of New Business Account Manager. A graduate of Salve Regina University in Newport, Rhode Island, Del Chiaro’s responsibilities include supporting both new business development and current account management. She'll focus on the day to day management of Response's new business initiatives, targeting qualified new business leads and engaging prospects during the initial stages of a business relationship with Response. She'll also be responsible for providing ongoing account support with Response's current client base through effective program development, concept ideation and overseeing project timelines and budget.

Response received a Communicator Award for their work with BOSTITCH and a Connecticut Art Directors Club award for the agency's website www.thepowertoprovoke.com

Response recently ranked #67 in PROMO Magazine's annual PROMO 100, which ranks of the nation's top promotional marketing agencies. The PROMO 100 rankings are one most prestigious and well-respected rankings in the marketing industry. Response's 80% growth in 2006 helped them land spot #67. Promo Magazine

Response, has received two Gold 2006 Aster Awards for excellence in healthcare marketing for work with Yale School of Medicine. The Aster Awards is a national medical marketing awards program for healthcare organizations and advertising agencies who strivefor excellence in medical marketing.

The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. Response received one Gold award for the Yale School of Medicine Annual Report. The second Gold award was for an Egg Donor Radio Spot for Yale School of Medicine OB/GYN.

Mary Anne Lefebvre has joined Response, in the role of Office Manager. Mary Anne brings 20+ years of business experience to her position as Office Manager for Response. Mary Anne graduated from North Adams State College, North Adams Massachusetts with a Bachelor of Arts in Journalism. A native of Buffalo, New York, Mary Anne moved to and grew up in suburban Boston, Massachusetts. She relocated to Fairfield, Connecticut in 1999. Her experience encompasses work in areas including Customer Service, Sales and Management from various companies including Dun & Bradstreet, Brand Software and VantageMed Corporation. She most recently completed 3+ years as Office Manager for a small law firm in Milford, Connecticut. Join us in welcoming Mary Anne to the Response team!

Response has been awarded five 2007 American Marketing Association “Mark of Excellence” Awards for their work with several clients. The AMA’s “Mark of Excellence” Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2006 year. Response received awards in the following categories:

Consumer Marketing – Web / Interactive: 2006 Logitech Football Challenge www.logitechfootball.com

Consumer Marketing – Collateral/Print: Logitech MX/VX Revolution series of mice

Business-to-Business Marketing: BOSTITCH “StrapShot” Trade Print Ad

Public Relations Campaign: New England Knights

Non-Profit Marketing – Collateral/Print: Yale School of Medicine's Department of Obstetrics, Gynecology and Reproductive Sciences (Yale OB/GYN) Annual Report.

As 2007 kicked off, Response continued to be recognized for their innovative work by being featured in the February, 2007 edition of POP Times; a leading, nationally distributed, marketing trade publication on merchandising. Response was featured for their work with Logitech, S.A. on their design of the automotive themed, interactive displays for Logitech's MX Revolution – a high-end, cordless laser mouse. The displays encourage consumer interaction and capture the experience of using the high-tech mouse. They are currently featured in several national retails like Best Buy, Circuit City and Comp USA. poptimes.pdf

Response is a title sponsor for the upcoming 2007 Greater New Haven Chamber of Commerce Business Expo on January 17th at Science Park at Yale! Besides being a title sponsor, Response will be visible in several roles at the EXPO. Additionally, Response will have a booth at the show where attendees can learn about Response and interact with our team members. Our location at the show will be at booth #107 which is located in the main aisle as you enter the show hall. Peter Franz, partner & president of Response, will be a panelist at the featured marketing seminar titled ?Your Brand & Identity Define You? which runs from 2:00 to 2:45 in the presentation area. The doors to the show open at 11 a.m. so make sure you stop by and see what Response is all about!. www.gnhccexpo.com

The Walter Camp Foundation (New Haven, Connecticut) today announced the appointment of Response Marketing as their agency of record. Response Marketing, effective immediately, will in charge of all of Walter Camp?s marketing efforts; including sponsorships, advertising, promotions and design. Walter Camp, starting in 1882, is responsible for the creation of the first All-American Collegiate football team. Today, The Walter Camp Foundation celebrates the announcement of their annual All-American team every January in New Haven, Connecticut. This year?s gala will be held on January 13, 2007 at the Omni Hotel. Click on the attached link to find out more about the event and its many great sponsorship opportunities; www.waltercamp.org.

Response Marketing is pleased to announce the addition of Tina Chenosky as Office Manager responsible for supervising all aspects of Response Marketing?s corporate office located in New Haven, Connecticut. Tina?s past success supervising multi-facetted organizations, has provided her with the necessary skills needed to effectively manage all daily operations between Response?s internal departments, external sales and marketing efforts and client interaction. Tina recently moved to Connecticut with her husband, Kevin, after spending the last five years living in North Carolina.

Response has been awarded a Public Relations Society of America (PRSA-Southern CT Chapter) Mercury Award. The Mercury Awards recognizes outstanding work in the public relations, communications, and marketing professions. Response won in the Strategic Campaign-Marketing Products/ Services category for its 2005 work on Logitech's "Beat Boomer" Football Challenge Program, an on-line football game, which challenged consumers to select the professional teams that they expected to win each week. The game had an added twist in the 2005 season. If consumers beat quarterback legend Boomer Esiason's score for the week, then they were entered into an additional prize pool for great Logitech giveaways.

Response received two 2005 Aster Awards for excellence in healthcare marketing. The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. A Silver Winner award was given for Yale OB/GYNs Total Advertising Campaign. A Bronze Winner Award was given for a Single Newspaper Print Advertisement for Yale's Maternal - Fetal Medicine (MFM) practice.

The Aster Awards, a national medical marketing awards program, honors the most outstanding entrants among similarly sized healthcare organizations and advertising agencies from across the nation. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.

Response has been awarded the 2006 American Marketing Association "Mark of Excellence" Award for our work on Bostitch's Pallet Plus "Fat Head" Trade Advertisement campaign, sweeping the entire "Best in Class" award category. The AMA's "Mark of Excellence" Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2005 year.

Response has announced that it will move its corporate office from Middletown, Connecticut to New Haven, Connecticut effective February 1, 2006. We selected New Haven due to the city’s flourishing cultural and economic boom.

Response’s new location will be at 100 Crown Street, which is situated in the heart of New Haven’s 9th Square district, a historic downtown location that is experiencing a resurgence of new business and cultural revitalization. The artsy loft-style building will provide the agency with an open floor plan and generous square footage, which will accommodate its growing business.

Response, LLC
100 Crown Street
New Haven, CT 06510
203.776.2400
Fax 203.785.0604

info@thepowertoprovoke.com

“THE POWER TO PROVOKE”

Copyright © 2008 Response, LLC