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Response, was given the prestigious Marketer of the Year Award at the 2008 American Marketing Association Awards ceremony. Response's work on their interactive "Response Energy Drink Project" received the highest overall score was given a perfect score of 50 by the judges to win the Marketer of the Year award. In addition to the Marketer of the Year Award, Response also received four individual "Mark of Excellence" awards, given in the area for overall excellence and effectiveness of marketing campaigns during the 2007 year.

The Response Energy Drink Project (www.ResponseEnergyDrink.com), which was also one of the four "Mark of Excellence" award winners, is based around the creation of an energy drink completely developed using the vote of the audience.

Two of the four "Mark of Excellence" awards that Response won were for projects developed with their client Logitech. One award was for the 2007 Logitech Football Challenge (www.logitechfootball.com). The second award was the launch of the Logitech Wave Desktop in store POP materials.

The fourth award Response received was for their work with their client Star Brand Imports, a division of Heineken, on their Moretti Beer brand.

This is the third consecutive year in a row that Response has won multiple American Marketing Association "Mark of Excellence" Awards.

Response has announced Phase 2 of the interactive Response Energy Drink Project on www.ResponseEnergyDrink.com. The project is based around the creation of an energy drink completely developed using the vote of the audience. Check out the video here

During Phase 1, users were asked to vote for their choice on what to name the drink and were even invited to submit their own ideas. After the votes were tallied, the winning name was “Pulse” with 47% of the overall votes. Phase 2 evolves the project by asking the audience to select their favorite logo among four choices, developed by Response’s design team, for “Pulse.”

All users have to do to participate is log on to www.ResponseEnergyDrink.com and submit their email address. Anyone who takes part in the promotion by voting is automatically entered into a sweepstakes where they can win a very cool prize. The project is broken down into phases with each phase consisting of a single vote relating to the energy drink. Each phase will have one winner, randomly chosen from those who participated. Once all the phases are complete the final product will be created incorporating all of the elements that were voted on during the process.

Join us on Thursday, November 15, 2007 for a seminar with HipCricket Inc., a Seattle-based company specializing in producing interactive mobile marketing campaigns for radio, television, brand and agency clients. Learn how to drive revenue and increase listenership, viewership and loyalty by tapping into the behaviors and interests of 136 million Americans.

Tarra Del Chiaro has joined Response, in the role of New Business Account Manager. A graduate of Salve Regina University in Newport, Rhode Island, Del Chiaro’s responsibilities include supporting both new business development and current account management. She’ll focus on the day to day management of Response’s new business initiatives, targeting qualified new business leads and engaging prospects during the initial stages of a business relationship with Response. She’ll also be responsible for providing ongoing account support with Response’s current client base through effective program development, concept ideation and overseeing project timelines and budget.

Response received a Communicator Award for their work with BOSTITCH and a Connecticut Art Directors Club award for the agency’s website www.thepowertoprovoke.com

Response recently ranked #67 in PROMO Magazine’s annual PROMO 100, which ranks the nation’s top promotional marketing agencies. The PROMO 100 rankings are one of the most prestigious and well-respected rankings in the marketing industry. Response’s 80% growth in 2006 helped them land spot #67. Promo Magazine

Response, has received two Gold 2006 Aster Awards for excellence in healthcare marketing for work with Yale School of Medicine. The Aster Awards is a national medical marketing awards program for healthcare organizations and advertising agencies who strive for excellence in medical marketing.

The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University’s School of Medicine. Response received one Gold award for the Yale School of Medicine Annual Report. The second Gold award was for an Egg Donor Radio Spot for Yale School of Medicine OB/GYN.

Mary Anne Lefebvre has joined Response, in the role of Office Manager. Mary Anne brings 20+ years of business experience to her position as Office Manager for Response. Mary Anne graduated from North Adams State College, North Adams Massachusetts with a Bachelor of Arts in Journalism. A native of Buffalo, New York, Mary Anne moved to and grew up in suburban Boston, Massachusetts. She relocated to Fairfield, Connecticut in 1999. Her experience encompasses work in areas including Customer Service, Sales and Management from various companies including Dun & Bradstreet, Brand Software and VantageMed Corporation. She most recently completed 3+ years as Office Manager for a small law firm in Milford, Connecticut. Join us in welcoming Mary Anne to the Response team!

Response has been awarded five 2007 American Marketing Association “Mark of Excellence” Awards for their work with several clients. The AMA’s “Mark of Excellence” Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2006 year. Response received awards in the following categories:

Consumer Marketing – Web / Interactive
2006 Logitech Football Challenge www.logitechfootball.com

Consumer Marketing – Collateral/Print
Logitech MX/VX Revolution series of mice

Business-to-Business Marketing
BOSTITCH “StrapShot” Trade Print Ad

Public Relations Campaign
New England Knights

Non-Profit Marketing – Collateral/Print
Yale School of Medicine’s Department of Obstetrics, Gynecology and Reproductive Sciences (Yale OB/GYN) Annual Report.

As 2007 kicked off, Response continued to be recognized for their innovative work by being featured in the February, 2007 edition of POP Times; a leading, nationally distributed, marketing trade publication on merchandising. Response was featured for their work with Logitech, S.A. on their design of the automotive themed, interactive displays for Logitech’s MX Revolution – a high-end, cordless laser mouse. The displays encourage consumer interaction and capture the experience of using the high-tech mouse. They are currently featured in several national retails like Best Buy, Circuit City and Comp USA. View a pdf version of the article here poptimes.pdf

Response is a title sponsor for the upcoming 2007 Greater New Haven Chamber of Commerce Business Expo on January 17th at Science Park at Yale! Besides being a title sponsor, Response will be visible in several roles at the EXPO. Additionally, Response will have a booth at the show where attendees can learn about Response and interact with our team members. Our location at the show will be at booth #107 which is located in the main aisle as you enter the show hall. Peter Franz, partner & president of Response, will be a panelist at the featured marketing seminar titled “Your Brand & Identity Define You” which runs from 2:00 to 2:45 in the presentation area. The doors to the show open at 11 a.m. so make sure you stop by and see what Response is all about!. www.gnhccexpo.com

The Walter Camp Foundation (New Haven, Connecticut) today announced the appointment of Response Marketing as their agency of record. Response Marketing, effective immediately, will in charge of all of Walter Camp’s marketing efforts; including sponsorships, advertising, promotions and design. Walter Camp, starting in 1882, is responsible for the creation of the first All-American Collegiate football team. Today, The Walter Camp Foundation celebrates the announcement of their annual All-American team every January in New Haven, Connecticut. This year’s gala will be held on January 13, 2007 at the Omni Hotel. Click on the attached link to find out more about the event and its many great sponsorship opportunities; www.waltercamp.org.

Response Marketing is pleased to announce the addition of Tina Chenosky as Office Manager responsible for supervising all aspects of Response Marketing’s corporate office located in New Haven, Connecticut. Tina’s past success supervising multi-facetted organizations, has provided her with the necessary skills needed to effectively manage all daily operations between Response’s internal departments, external sales and marketing efforts and client interaction. Tina recently moved to Connecticut with her husband, Kevin, after spending the last five years living in North Carolina.

Response has been awarded a Public Relations Society of America (PRSA-Southern CT Chapter) Mercury Award. The Mercury Awards recognizes outstanding work in the public relations, communications, and marketing professions. Response won in the Strategic Campaign-Marketing Products/ Services category for its 2005 work on Logitech's "Beat Boomer" Football Challenge Program, an on-line football game, which challenged consumers to select the professional teams that they expected to win each week. The game had an added twist in the 2005 season. If consumers beat quarterback legend Boomer Esiason's score for the week, then they were entered into an additional prize pool for great Logitech giveaways.

Response received two 2005 Aster Awards for excellence in healthcare marketing. The awards were given for two individual medical practice campaigns for Yale Obstetrics & Gynecology within Yale University's School of Medicine. A Silver Winner award was given for Yale OB/GYNs Total Advertising Campaign. A Bronze Winner Award was given for a Single Newspaper Print Advertisement for Yale's Maternal - Fetal Medicine (MFM) practice.

The Aster Awards, a national medical marketing awards program, honors the most outstanding entrants among similarly sized healthcare organizations and advertising agencies from across the nation. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality.

Response has been awarded the 2006 American Marketing Association "Mark of Excellence" Award for our work on Bostitch's Pallet Plus "Fat Head" Trade Advertisement campaign, sweeping the entire "Best in Class" award category. The AMA's "Mark of Excellence" Award is one of the top awards given in the area for overall excellence and effectiveness of marketing campaigns during the 2005 year.

Response has announced that it will move its corporate office from Middletown, Connecticut to New Haven, Connecticut effective February 1, 2006. We selected New Haven due to the city’s flourishing cultural and economic boom.

Response’s new location will be at 100 Crown Street, which is situated in the heart of New Haven’s 9th Square district, a historic downtown location that is experiencing a resurgence of new business and cultural revitalization. The artsy loft-style building will provide the agency with an open floor plan and generous square footage, which will accommodate its growing business.

Hey sports fans, what does Logitech, the Boomer Esiason Foundation and Response have in common? If you guessed football, winning prizes and having fun, you are correct! Response has teamed up again this year with Boomer Esiason and newcomer Logitech to bring you the Logitech Football Challenge!

When this year’s football season kicks off in early September, we will also be launching the Logitech Football Challenge; a nation-wide, interactive promotion that will allow football fans across the country to test their football knowledge against former NFL quarterback great, Boomer Esiason. If you can beat Boomer Esiason’s weekly football picks, you can win lots of great Logitech prizes as well as have a chance to win a trip for two to Hawaii to attend the 2005 Football All Star Game!
Also, by playing the Logitech Football Challenge, you will be helping The Boomer Esiason Foundation and Logitech to help in the discovery of a cure for cystic fibrosis. During the entire season, a portion of the proceeds of every Logitech Harmony Remote sold will be donated to the Boomer Esiason Foundation! Help us to fight the battle against cystic fibrosis by purchasing a Logitech Harmony Remote this fall. Also join us for a lot of fun and great prizes by signing up to Beat Boomer at www.beatboomer.com or www.logitechfootball.com

Response is excited to announce the recent update of their web-site at www.thepowertoprovoke.com. After an incredibly busy end of 2004 and first half of 2005, Response has a very full portfolio of new work to show. We have all been very bust developing several new and exciting programs and launching lots of new services. Along with the creation of innovative initiatives for our exciting clients, we all also pleased to welcome several new key clients onboard. It has been tough keeping up with all the progress and we hope we have been able to provide you with a small glimpse of some of our successes in our updated web site.

Make sure to look through the entire site as we have updated almost every section of our site. These include our “Clients” section, the “Work” and “Extra” sections and the “People” section. In each of the areas you’ll see examples of our innovative work for clients like Black & Decker, Bostitch, Yale School of Medicine, Bic and the Buick Championship.
Make sure to come back soon to see exciting new work for Logitech, Boomer Esiason and several other new clients.

Response recently announced the addition of Carolyn Walker to their executive team as Vice President of Sales and Marketing. Carolyn is responsible for all day-to-day operations of Response’s sales and marketing efforts. These include overseeing client relationships, new business development, PR functions and corporate marketing initiatives.

Carolyn comes to Response after managing the development of Sandella’s, a 125-unit quick service restaurant concept mostly located in non-traditional venues such as college campuses. Prior to Sandella’s, Carolyn spent 6 years with Darden Restaurants, leading national promotions for Red Lobster North America (U.S. and Canada), a $2 billion business. Carolyn started her career at the advertising agency of Saatchi & Saatchi in New York City, working on consumer packaged goods such as Finesse Hair Care, Mylanta Antacid and Adult Tylenol.
Carolyn graduated magna cum laude from Northeastern University in Boston, with a BS in Business Administration (majoring in Marketing and Management).

Response, LLC, a Connecticut marketing and promotions company, announced today the acquisition of Anecdote Marketing Solutions, a market leader in design and program ideation. The acquisition took effect April 1, 2004 and is expected to further Response’s presence in the consumer marketing industry. "We have taken two companies with separate, yet complementary, strengths and we have formed one high performance organization that has the technology and infrastructure to respond to our clients needs."

Doug Conner
V.P. Chief Creative Officer

Anecdote Marketing Solutions is an established marketing agency that has provided innovative work with a personal touch from their intimate offices in Madison, Connecticut. Anecdote’s current client list includes BIC Consumer Products, WWE and several other regional companies and national foundations. Anecdote's history of consistent growth, their attention to detail, and technological foresight will make an immediate impact at Response. The company has a solid reputation for innovative design and a strategic approach that consistently results in effective programming for the client. Anecdote will combine efforts immediately and work out of Response’s company headquarters in Middletown, Connecticut. Response has retained Anecdote’s personnel who will also work out of the Middletown office. The addition of Anecdote Marketing fits Response’s long-term strategy to continue to expand their presence in the consumer marketing and promotion industry. The purchase broadens Response’s customer base and expands their capabilities into advertising, ideation, packaging design and promotion. The merger reinforces Response’s commitment to their customers by expanding their menu of client services. Doug Conner, founder of Anecdote, will assume the role of Sr. Partner and Chief Creative Officer and will be responsible for managing Response's Creative Division.

Response, LLC is pleased to announce the launch of www.thepowertoprovoke.com, our new website address (URL). Our new Response email address features the same structure launching along with the web address."The Power To Provoke™" tagline properly defines Response as a creative entity. It represents our capabilities and has been our battle cry since our inception three years ago. During the transition, we will continue to utilize response1.net as an active URL until our customer base has been able to transition over to our new domain. We would like to ask that you update your email accounts, revise your "favorites" list and spread the word about the positive changes at Response. Remember to visit our website at its new home at www.thepowertoprovoke.com and look for the launch of a completely new and updated Response site coming in Spring. The website will feature new and updated case studies, an interactive client work area, new animated QuickTime movie features, and news on several upcoming exciting and innovative partnerships.

Response, LLC celebrates the launch of our new website. After several months in the making, the Response website is finally up and available for viewing. There are several new features on the website which include an updated "Work" section highlighting examples of many recent and innovative projects completed by Response. The folks at Response will be updating this section quite frequently as there are lots of cool projects currently taking shape. The new "Extra" section features a great area to view experimental animation movies that will be used in future Response initiatives. There is also a new "Employment" section for those who are finally looking to get a job and start making some money. Additionally, there is a "People" section to help you understand everyone who is connected with the company. Please feel free to drop anyone of us an email anytime. Please keep coming back to see several new additions to the site that we will be adding in the coming months.

Response is pleased to announce that Elayne Crain has joined the team at Response. Elayne has recently relocated from Bentonville, Arkansas where she was employed by Stanley working on their Wal-Mart business. Elayne is extremely talented and has recently completed her MBA at the University of Arkansas. We are very excited to have Elayne as an key member of the group and we encourage you to drop her a message and welcome her aboard.

For those of you in the Middletown area, please stop by our offices and see our new work space! It has been a difficult past two months for those of us who have been working in Response’s corporate offices as we have been completing key construction and painting projects. Our offices have has just finished a complete face lift with new paint, furniture, conference area and even a new salt water fish tank. The fish tank is a work in progress as we have unfortunately gone through several of our under water friends. Regardless, please stop by at 360 Main Street to see the new place.